Día del Amigo

Here in Mendoza, cellular phones are ringing off the hook, facebook pages are blowing up, and sweets are being distributed like Halloween...what is going on?
Apparently Dia del Amigo, friend's day, is more popular than Mother's Day, Father's Day and Valentine's Day put together.

Mendoza must have this effect on people, just look at this photo of two of our Private Vineyard Estate owners. So all of us here at The Vines of Mendoza would like to thank you for being one of our friends! Here is a little background on Friends day, from our good friend, Wikipedia. Saludos!

(Spanish, Friend's Day) is a celebration of friendship, held annually on July 20, mainly in Argentina and Uruguay, but also in some other countries.

The idea for Friend's Day goes back to Argentine teacher, musician, and dentist Enrique Febbraro, who lobbied to turn the anniversary of the first moon landing into an international day of friendship, along his Rotary Club de Once, in Buenos Aires. He argued that on this particular day, the whole world had been friends of the three astronauts. The first official recognition of the day came with decree No. 235/79 by the government of the province of Buenos Aires, which authorized the celebration and gave it official nature.

In Argentina, Friend's Day is often a good excuse for a common friendly gathering, though people also employ the day to get in contact with old and seldom-met friends and greet them. Since it is not a public holiday in Argentina, the gatherings tend to happen during the evening.

Though Friend's Day has always been respected, in recent years it has turned into a very popular mass phenomenon. In 2005, too many well-wishing friends led to a temporary breakdown of the mobile phone network in the cities of Buenos Aires, Mendoza, Córdoba and Rosario, comparable to the one experienced in 2004 on Christmas and New Year's Day. In the case of Rosario, La Capital newspaper reported that seats in most restaurants, bars and other establishments were already booked out completely a week before the celebration. In Rosario, there is a movement to change the celebration of the Friends Day to the 19th of July, day that comic writer Roberto Fontanarrosa from that city died.